Cove
A fully crewed catamaran charter on Australia’s east coast. Start to finish: the brand profile, then the visual identity and website made from it.
Brand Profile
The whole profile: anthem, dream client, insight, message, values, purpose, voice and positioning. 77 slides.
Read the profile →Visual Identity
Colour, type, logo rules, imagery and mock-ups, built from the profile.
See the identity →Website
A one-page site written in the brand’s own voice. The enquiry form is switched off.
See the website →Where each one comes from
Everything here starts with the brand profile the eight modules build. The deck, the visual identity and the website were each made from that profile with the Brand Profile Prompts, which unlock once your profile is done.
This is a fictional brand profile for a fictional business, made to demonstrate Brand Architect’s capabilities. Any similarity to a real business is entirely accidental.