How to use Brand Architect
Eight modules. One working doc. Work through them in order and come out the other end with a brand profile built from what's true about your business.
Before you start
- Open a working document. Google Docs, Word, Notion, Apple Notes, whatever you normally use and can find again. Name it something obvious, like My Brand Build. Everything the modules give you lands here.
- Give each module 20 to 30 minutes. More if you've got a lot to say. Do all eight in a day or spread them over a week; nothing times out.
- Bring the real answers. The modules ask the questions, but what comes out is only as sharp as what goes in. The polite version you'd give a stranger at a networking event gets you a polite, forgettable brand.
Steps
Set up your working document
Open a blank doc and name it. That's the whole step.
Start with Company Info Miner
Open it from your Brand Architect portal and answer its questions. It's facts only: what you do, who you do it for, what you sell, and a first read on how you sound.
Ask for your output block
When the module has what it needs, it'll tell you. Ask for your block: type "give me the block", or just "next". You'll get your next steps first, then your block in a box, with a start line and an end line, both marked ===.
Paste it into your working doc
Hit the copy button at the top right of the box and paste it at the bottom of your working doc. Don't tidy it up or edit it. The next modules read it as written.
Open the next module and paste in your whole doc
Every module from Dream Client Hunter onwards starts by asking for your working document. Paste in all of it, not just the last block. That's how each module knows what you've already worked out.
Repeat through all eight
Same rhythm every time: paste the doc into the module, answer the questions, ask for the block, paste it at the bottom of your working doc. Each module tells you which one comes next.
Finish with Brand Boss
It writes two pieces: your Brand Anthem and your Market Positioning Conclusion. It tells you where each one goes in your working doc. Put them there.
Keep your Brand Profile somewhere you'll use it
Your finished working doc is your Brand Profile. It's the reference point for your messaging, marketing, hiring and every "should we?" decision from here on.
The Crew
Company Info Miner
Gets the bones down straight — no spin, no guesswork.
What you do, who for and what you sell, plus your Voice Signal: a first draft of how you sound.
Dream Client Hunter
Tracks down your hell-yes, high-fit clients — no crumbs, just the feast.
Your ideal client in full: who they are, their world, what drives them, how they buy, a day in their life and the testimonial you'd love to earn.
Insight Hacker
Breaks open the data, sneaks past the obvious, finds the gold.
The one big problem you solve better than anyone, and the edge that makes you the obvious choice.
Master of Messaging
Sharpens every word till it slices through the noise.
Your core message, brand promise and messaging pillars.
Values Extractor
Digs out what you stand for — then makes sure it holds up.
The values already running your business, pressure-tested until they hold up in real decisions.
Purpose Wizard
Pulls the rabbit out of the hat: why the hell you exist and why it matters.
Your purpose and mission: why the work matters beyond the money.
Voice Alchemist
Turns raw brand babble into liquid gold — your unmistakable voice.
How your brand sounds: tone, energy, the things you say and the things you never do. It starts from your Voice Signal and confirms, deepens or overrides it.
Brand Boss
Writes the opening line and the closing word — bookends the whole damn thing.
Your Brand Anthem and Market Positioning Conclusion.
A few things to know
- Stuck? Say so. Every module will work it through with you, with examples or questions that get at what you're struggling to put your finger on.
- Guessing? Say that too. "I think it's this, but I'm not sure" is more useful later than a confident answer you made up.
- It's your profile. The modules will suggest sharper wording, but nothing goes in your block until you've said it fits. If it doesn't sound like you, tell them.
- Progress beats perfection. Get it down, sharpen later.
- Skip nothing. Each module builds on the last. Open one without your working doc and it'll suggest going back first. You can push on anyway, but you'll get a thinner result.
- Keep the doc in order. Each new block goes at the bottom, in module order.
When you're done
Your Brand Profile is the foundation. Two guides pick up from here.
Brand Profile Prompts
Four copy-paste prompts that turn your profile into a visual identity, a presentation deck, a one-page website and a formatted document. Unlocks once you've completed all eight modules.
Put Your Profile to Work
How to use it for content, sales calls, briefing other people and hiring.
Stuck? Confused? Something feel off?
Don't sit there guessing — that's how brands end up shithouse. Send me a message through the contact page and I'll help you work it out.